淘手赚

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当前位置淘手赚 / 东方家园 / 东方文化 / 淘手赚的内涵

TAOSHOUZHUANDENEIHAN



淘手赚        MUQIAN,JITUANGONGSITAOSHOUZHUANJIANSHEFANGXINGWEIAI,QILINIANXITONGHEBIAOSHIYIYU2005NIAN1YUE5RIFABU,《TAOSHOUZHUANSHOUCE》(2005BAN)YEYU2005NIAN10YUECHUBANFAXING。


(一)淘手赚理念系统(全集团统一部分)的主要内容


      1、企业核心价值观:社会、企业、员工和谐统一


淘手赚          ZHUIQIUSHEHUIJIAZHI:TIXIANZUOWEI“SHEJIGUOJIAANQUANHEGUOMINJINGJIMINGMAI”DEGUOYOUZHONGYAOGUGANQIYEDEZHENGZHIZERENHESHEHUIZEREN,BIAODAJITUANGONGSI“DONGLIBAOGUO”DEQINGHUAIHE“ZOUXIANGSHIJIE、ZAOFURENLEI”DEZHUIQIU。


         ZHUIQIUQIYEJIAZHI:ANKEXUEFAZHANGUANDEYAOQIU,BAQIYEZUOQIANG,ZHENGCHUANGZHONGGUODIYI、SHIJIEYILIU;ZHIYOUSHIXIANLEQIYEJIAZHICAINENGSHI“ZHUIQIUSHEHUIJIAZHI”LUODAOSHICHU。


         ZHUIQIUYUANGONGJIAZHI:NULISHIYUANGONGDELIXIANG、BAOFUYUQIYEDEZONGZHI、MUBIAOZUIDAXIANDUDIRONGWEIYITI,YISHIYELIURENBINGCHONGFENTIXIANYUANGONGDEJIAZHI;TONGSHI,YAOZAIWUZHIHEJINGSHENDENGFANGMIANDUIYUANGONGDECAIGANHEGONGXIANJINXINGPINGJIA、RENKE。


淘手赚         SANZHE“HEXIETONGYI”,JIZHONGTIXIANLEGOUJIANZAIDONGFANGFADIANSHEBEIZHIZAOJIDI“RENHEWENHUA”JICHUSHANGDEJIAZHIPANDUAN、JIAZHIPINGJIA、JIAZHIXUANZEHEJIAZHIZHUIQIU,YEYUGONGJIAN“HEXIESHEHUI”DEYAOQIUXIANGYIZHI,CONGERSHIYUANGONGYUQIYETONGCHENGZHANG、QIYEYUSHEHUIGONGJINBU。


       2、企业精神:求实 创新 人和 图强


       “QIUSHI”:JIUSHIYIBIANZHENGWEIWUZHUYIDESHIJIEGUANHEFANGFALUNWEIZHIDAO,SHIZHONGJIANCHIJIEFANGSIXIANG、SHISHIQIUSHI、YUSHIJUJINDESIXIANGLUXIAN,QIUZHENWUSHI,ZUOFENGZHASHI,ZHENZHUASHIGAN,JIANGQIUSHIXIAO,ZUODAOZHENCHENGZUOREN、TASHIZUOSHI。


       “CHUANGXIN”:JIUSHIYONGYUTANSUO、ZHUIQIUZHUOYUE。ZHEISHIJITUANGONGSISHENGCUNFAZHANDEJUDADONGLIHEYONGBAOSHENGJIDEBUJIEYUANQUAN。YAOBUDUANJINXINGTIZHICHUANGXIN、JIZHICHUANGXIN、ZHIDUCHUANGXIN、GUANLICHUANGXIN、KEJICHUANGXIN、CHANPINCHUANGXIN、GONGZUOCHUANGXINYIJIGEFANGMIANDECHUANGXIN。ZHIYOUCHUANGXINCAINENGBUDUANQIANJIN。


       “RENHE”: “REN”FANZHIRENJI、RENDEYINSUDENG,“HE”ZHIHEXIE、TUANJIE,BIAODALEGUANGDAGANQUN“XINWANGYICHUXIANG,JINGWANGYICHUSHI,MUBIAOYIZHI,BUDIAOYIZHI,YIWANGWUQIAN”DEJINGSHENSUQIU。


淘手赚        “TUQIANG”:JIUSHIZHICUNGAOYUAN,RUIYIJINQU,YIRENWEIBEN,KAITUOCHUANGXIN,LIZHIBAQIYEZUOQIANG,SHIXIANQIYEYUANDAMUBIAO。


       3、质量理念: 持续改进 


       “CHIXUGAIJIN”:ZAIYOUZHIDEJICHUSHANGJINYIBUTIGAOZHILIANG,TONGGUO“CHIXUGAIJIN”ZHEIYIZHAZHASHISHIDEXINGDONG,SHIXIANDUIZHILIANGDEWANMEIZHUIQIU:MEIYOUZHONGDIAN,ZHIYOUQIDIAN;MEIYOUZUIHAO,ZHIYOUGENGHAO。


       4、服务理念:“24小时服务精神”


       “24XIAOSHIFUWUJINGSHEN”ZAIZHEILIYINGSHITEDINGDEZHUANYONGCIZU、“RENGEHUALINIAN”,SHIJITUANGONGSIFUWULINIANDEPINPAI。JITUANGONGSIDE“24XIAOSHIFUWUJINGSHEN”QIANGDIAODUIJISHUFUWUGONGZUODE“LIANGHUA”KAOHE,ZUICHUNEIRONGSHI:“DANGJIEDAOYONGHUYAOQIUTIGONGJISHUZHILIANGFUWUDEXINXIHOU,24XIAOSHINEIJIYUDAFU;RUXUXIANCHANGFUWU,24XIAOSHINEIPAICHURENYUAN;RUSUOXUBEIJIANWUKUCUN,24XIAOSHINEIANPAISHENGCHAN。”SUIZHEXINGSHIDEFAZHANERZENGTIANDEXINDEFUWUNEIRONG,YIJISUIZHEKEJIFAZHANERZENGQIANGDEXINDEFUWUSHOUDUAN,JUNWEI“24XIAOSHIFUWUJINGSHEN”DENEIRONG。YINCI,JITUANGONGSIFUWULINIANDEJIBENNEIRONGYIDADACHAOYUE“24XIAOSHIFUWUJINGSHEN”DEZIMIANHANYIHETADECHUSHINEIRONG,BINGHANGAILE“SHIYUYONGHUSUOXU,ZHONGYUYONGHUMANYI”、“RANGYONGHUMANYI”、“YONGWODEZHENXINDAIJIYONGHUSHUXIN”DENGYOUGUANZIQIYECENGTICHUGUODEFUWULINIAN。


(三) 集团公司“统一标识”的形成与推行


淘手赚        2003NIAN4YUE17RIJITUANGONGSIDONGSHIHUIYIZUOCHUGUANYU“TONGYIBIAOSHI”DEJUEDINGZHIHOU,DANGZUYU2003NIAN5YUE6RIXIAFALE《GUANYUJIAQIANGJITUANTAOSHOUZHUANJIANSHE,ZHENGJIJITUANGONGSIHUIJIDETONGZHI》(DONGSIDANGZU〔2003〕5HAOWENJIAN),TONGYIJITUANBIAOSHIGONGZUOJIZAIQUANJITUANHONGHONGLIELIEZHANKAI。JITUANGONGSIBIAOSHIDEZHENGGAO、PINGXUAN、LUNZHENG、XIUGAI、SONGSHENDENGGONGZUOSHIJINGGUOYIXIA“WUBUZOU”LAIWANCHENGDE:


淘手赚        DIYIBU,GUANGFANZHENGJIFANGAN。FENWEIZAIJITUANNEIBUZHENGJIHEZAISHEHUISHANGZHENGJILIANGTIAOXIANJINXING,GONGZHENGJIDAOBIAOSHIFANGAN163JIAN,QIZHONG95JIANWEI“CHUXUANRUWEIZUOPIN”。


       DIERBU,QUANYUANCANYUPINGXUAN。ZAIGEZIQIYEJIJITUANGONGSIZONGBUJINXINGWUCIXUNHUIZHANLAN,GUANGFANKAIZHANTUIXUANGONGZUO,KUODACANYUMIAN,ZENGJIARENKEDU。


淘手赚        DISANBU,SHENRULUNZHENGZEYOU。JIANGFUXUANRUWEIDE28JIANZUOPINSONGZHIGEZIQIYEJINXINGLUNZHENG,BINGCONGNEIRONGYUXINGSHI、SIXIANGYUYISHUDENGGEGEJIAODUTICHUXIUGAI、WANSHANYIJIAN。


淘手赚        DISIBU,QUEDINGSONGSHENZUOPIN。ZONGHELAIZIGEFANGDETUIJIANYIJIAN,QUEDINGLE7JIANZUOPIN,BAOJITUANGONGSIDONGSHIHUIZHONGXUAN。


淘手赚        DIWUBU,WANSHANJITUANBIAOSHI。JITUANGONGSIDONGSHIHUIQUEDINGLEZUIZHONGBIAOSHIFANGAN,TICHULEXIUGAIYIJIAN,BINGZHAOKAILIANGCIHUIYIJINXINGSHENYI,ZUIZHONGQUEDINGLEZHONGGUOJITUANGONGSIJITUANGONGSIBIAOSHI。


       JITUANBIAOSHIQUEDINGHOU,TUIXING、YINGYONGGONGZUOXUNSUPUKAI:


淘手赚        DIYI,YIJITUANBIAOSHISHEJIDAODEBIAOZHI、BIAOZHUNZI、BIAOZHUNSEZHEI“HEXINSANYAOSU”WEIQIERUKOU,SHEJI、FABULE《ZHONGGUOJITUANGONGSIJITUANGONGSISHIJUESHIBIE(VI)SHOUCE》,GUIFANLEJITUANGONGSIQIYEXINGXIANGSHIJUESHIBIEDEJIBENYAOSU。


       DIER,QUEDINGJITUANGONGSIQIYEXINGXIANGSHIJUESHIBIEDEYINGYONGYAOSU,XIAFALE《ZHONGGUOJITUANGONGSIJITUANGONGSIQIYEXINGXIANGSHIJUESHIBIEXITONGGUANLIBANFA》,QUEDINGLEYINGYONGYAOSUFANGMIANDELIUDABULEI(BANGONGLEI、YINDAOLEI、HUANJINGLEI、CHUANBOLEI、FUZHUANGLEI、GONGGUANLEI)JINBAIGEXIANGMU。


       DISAN,ANZHAO“XIANYIHOUNAN、XIANWAIHOUNEI”DETUIXINGBUZHOU,CONGTONGYIMINGPIANGESHI、GENGHUANHUWAIGUANGGAO、GENGXINCHUANMEITAOSHOUZHUANRUSHOU,ZHUBUTUIJINJITUANBIAOSHIDEYINGYONG。


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